Increase Engagement: Speak TO Not AT

Should you write in the first, second or third person, or use the imperative? It depends on who you are focusing on! Tighten and activate your writing by doing the "first person/second person flip."

Bass Fishing Tips 101

Bass fishing is the activity of angling for the North American gamefish known colloquially as the black bass. There are numerous black bass species considered as gamefish in North America, including largemouth bass (Micropterus salmoides), smallmouth bass (Micropterus dolomieui), spotted bass or Kentucky bass (Micropterus punctulatus), and Guadalupe bass (order Perciformes).

Modern bass fishing has evolved into a multibillion-dollar industry. The sport has changed drastically since its beginnings in the late 19th century. From humble beginnings, the black bass has become the second most specifically sought-after game fish in the United States.

The sport has driven the development of all manner of fishing gear, including rods, reels, lines, lures, electronic depth and fish-finding instruments, drift boats, float tubes, also boats specified for bass fishing.